Laneige Unboxes JuicePop Box Lip Tint Collection with Katseye

Laneige has recruited sassy Grammy-nominated girl group Katseye to promote its new JuicePop Box Lip Tint collection as the women serve as the brand’s new global partner.

Inspired by the rising virality of Korean lip tints, the JuicePop Box Lip Tint collection transforms sound into color, says the brand; each shade is rooted in a different music genre that captures the energy, mood and individuality that define the group and the brand.

“Sensoriality has always been central to Laneige, from flavor-inspired formulas to playful, immersive experiences,” said Julien Bouzitat, senior vice president of prestige at Happi Top 50 Company Amorepacific US. “With JuicePop Box Lip Tint, we’re expanding that storytelling through music—our first collection designed with sound as its creative foundation. Teaming up with Katseye, a globally connected, diverse, and vibrant K‑Pop‑inspired group, brings this launch to life in an authentic and electric way. Each member embodies creativity, confidence and their own unique vibe—just like the music‑inspired shades in our new lip tint lineup and our original packaging made to move with you.”

The JuicePop Box Collection

JuicePop Box Lip Tint delivers 12 hours of buildable color wrapped in comfort and without dryness. Powered by Laneige’s Water-Oil Remix Complex, the formula glides onto lips with a lightweight, water-fresh feel before releasing nourishing oil that locks in hydration and color throughout the day.

Red Classic reflects Sophia’s bold leadership and confidence. In the campaign, she plays piano, a nod to her classical music upbringing and lifelong vocal training.

DJ Plum reflects Lara’s instinct for sound and composition. The campaign highlights her interest in mixing, songwriting and the creative process behind the music.

Pop Star Peach captures Manon’s natural star presence. Bright and confident, the shade reflects her role as the aspirational it-girl of the new generation.

Jazzy Jam mirrors Megan’s sharp performance power. Known for her precision and commanding movement, Jazzy Jam reflects her ability to captivate onstage.

Disco Coral reflects Daniela’s deep connection to dance. Rooted in rhythm and movement, the shade nods to her dancing background and the expressive choreography she brings to every performance.

LoFi Mauve reflects Yoonchae’s cool confidence. Soft in tone but expressive in finish, the shade captures her distinct presence.

The full Juicepop Box Lip Tint collection of eight shades retails for $23 each, available at Sephora.com and Laneige.com beginning Jan. 27, followed by Amazon, in-stores at Sephora and Sephora at Kohl’s on Jan. 30.

Check out the campaign here: